In an industry seemingly overcrowded with electronic dog-training products, Radio Systems Corporation’s renewed venture into the sporting-dog market with the creation of SportDOG® Brand in 2003 might have appeared to be driven only by misguided ambition. However, that was far from the case. Our broad line of superior products is the result of focusing on a promise we made to our customers on day one: "Gear The Way You’d Design It®".
We’ve made good on that promise by literally designing our products in the field. A concept is nothing more than a concept until we analyze it with challenges like heat, cold, rain, snow, dust, mud, and wind in mind. Every sportsman and woman knows those conditions are an important part of the hunt. So, once we’ve built a prototype product, it’s back to the field for rigorous testing with input from everyone on our staff. To us, these field sessions are just another day at the office. And, they’re the difference between products that look good on paper or in advertisements, and those that actually perform the way you demand.
That’s how we’ve been operating from the beginning. It must have been what the industry needed, because, just a few short years later, SportDOG is the most recognized brand in the electronic dog tracking and training categories. Our products are known not only for their quality, but also for being the best value for your dollar. Over the years, we’ve added to our product lines, offering more variety, but no matter how fast we grow or how large the SportDOG name becomes, we'll never forget our promise to keep making "Gear The Way You’d Design It."