Knoxville, Tenn. (June 14, 2010) - SportDOG Brand® has announced the extension of its partnership with conservation giant Pheasants Forever. The agreement continues the company’s seven-year partnership with Pheasants Forever, during which time it has provided cash and product donations to help the group achieve its fundraising goals. “Pheasants Forever, with its more than 125,000 active members, is a great force in conservation, and one we’ve been proud to be associated with,” said Eleanor Marshall of the SportDOG Conservation Fund®. “We are going to continue with our support of this organization and plan to expand our involvement in the group’s many initiatives.”

Pheasants Forever is a national organization that has, since its incorporation in 1982, focused on bringing funds back to the local level for grassroots habitat-improvement projects. The group is dedicated to the conservation of pheasants, quail and other wildlife through habitat improvements, public awareness and land management policies and programs. Today the organization has more than 600 chapters in the United States and Canada.

For more information, visit www.pheasantsforever.org.

For more information on SportDOG Brand products and the company's conservation efforts via the Conservation Fund, visit www.SportDOG.com.