In an industry seemingly overcrowded with electronic dog training products, Radio Systems’ renewed venture into the sporting dog market with the creation of SportDOG Brand® in 2003 might have appeared to be driven only by misguided ambition. However, that was far from the case. Our broad line of superior products is the result of focusing on a promise we made to our customers on day one: we will deliver “Gear the way you’d design it.”®
We have made good on that promise by designing our products in the field-- literally. A concept is nothing more than a concept until we analyze it with challenges such as heat, cold, rain, snow, dust, mud, and wind in mind and in practice. Every sportsman knows such conditions are just part of the hunt. So, once we’ve built a prototype product, it’s back to the field for rigorous testing with input from everyone on our staff. To us, these field sessions are just another day at the office. They are the difference between products that look good on paper or in advertisements and those that actually perform the way you demand.
That’s how we’ve been operating from the beginning. It must have been what the industry needed, because today, just a few short years later, SportDOG Brand is one of the most recognized brands in the electronic dog training category. Our products are known not only for their quality, but also for being the best value for the dollar out there.
More good news for you, our customer, is that we’re just getting started. Recent acquisitions include Invisible Technologies (manufacturer of Innotek products) and Lucky Dog Training Equipment. Such business ventures allow us to add to our product lines and offer more variety. But no matter how fast we grow or how large the SportDOG Brand name becomes, we will never forget our promise to keep making “Gear the way you’d design it.”
To learn more about the SportDOG Brand team and what's new in our innovative product development, follow us on Facebook and get involved in our online community. As part of our community of dedicated hunters and dog lovers, you can post pictures and videos of your latest hunts, post reviews about our products and tell us what you'd like to see in the field, and get breaking news on our latest products and events.
Meet the Pro Team
Sales Coordinator, Brandee Stinnett isn’t just responsible for coordinating our sales team and retail reps, she is also known in the industry as the expert on customer relations. From warranty service to product knowledge, retailers and consumers alike turn to her for world class service, before and after the sell.
New Technology Engineer
Brent Goetzl, SportDOG Brand’s Senior Mechanical Engineer, has been responsible for implementing several of the company’s patented transmitter and collar receiver case designs. His expertise is one reason we are able to offer products built to our DRYTEK™ standard. These components are guaranteed waterproof and submersible to 25 feet.
Engineering Manager Chris Morgan continually works on improving performance in SportDOG Brand® collars and transmitters. The battery life on our company’s rechargeable products is just one of the features unmatched in the industry that he came up with.
Training Category Manager
Training Category Manager Clay Thompson hunts all over the U.S. and is a pro at advising new dealers on which product lines are best to stock in their area.
Eleanor Marshall, SportDOG™ Marketing Specialist, is responsible for all of our online communications, coordinating field testing, heading our Conservation Fund initiatives and staying connected to our ProStaff and consumers. She loves getting out in the field to test our products and down some upland birds.
Marketing Manager Gretchen Goodson is responsible for keeping SportDOG Brand dealers up to date on new product specifications so our customers get knowledgeable service when it’s time to make a purchase.
Senior Embedded Software Engineer
Senior Project Manager
AKA the slave driver manages the schedules for new products to ensure everyone is aligned and everything gets completed as planned.
Regional Sales Manager
Distributor Sales and ProStaff Manager
Sales Specialist and Field Staff Manager Kevin Lee has a passion for waterfowling with his Lab, Bullet.
Senior Mechanical Engineer
AKA Z-MAN is instrumental in designing our products rock solid tough and putting them through testing to make sure they live up to our reputation for the best quality in the industry.
Electrical Engineer Randy Wacasey is integral in designing and developing new products and has produced astounding results in improving the reliability of our products.
National Sales Manager
Steve has been with SportDOG since its beginning. He has helped design and come up with many of the new products over the years and is responsible for U.S sales of SportDOG Branded products. Steve is an avid Pheasant hunter, deer hunter, and fisherman as well.